Course: Methodology of Sociological Research

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Course title Methodology of Sociological Research
Course code PEM/PMSV
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • MALÁTEK Vojtěch, doc. PhDr. CSc.
  • ZAPLETALOVÁ Šárka, Ing. Ph.D.
Course content
1. Characteristics of sociological research 2. Types of sociological research and research procedures 3. Organization of sociological research 4. Characteristics of observation and conversation, their practical implementation 5. Querying and its use in obtaining a sociological informations 6. Technique study of documents in sociological research 7. Poll in sociological research 8. Communication research 9. The statistical procedure in sociological research 10. Quantification in sociological research 11. The application of statistical methods in sociological research 12. Sociometrics 13. Application of sociological research for market research

Learning activities and teaching methods
Skills demonstration, Seminar classes
Recommended literature
  • DENZIN, N. K., Y. S. LINCOLN. The SAGE Handbook of Qualitative Research. 4th edition, USA: SAGE Publications, Inc., 2011. ISBN 9781412974172.
  • DISMAN, M. Jak se vyrábí sociologická znalost. Praha: Karolinum, 2000. ISBN 80-246-0139-7.
  • KOZEL, R., KOL. Moderní marketingový výzkum. Praha: GRADA Publishing, 2006. ISBN 80-247-0966-X.
  • LAMSER, V. Komunikace a společnost. Úvod do teorie společenské komunikace.. Praha, 1969. ISBN neuvedeno.
  • LAZARSFELD, P. Počátky komunikačního výzkumu. Praha: Karolinum, 1992. ISBN 80-7184-342-3.
  • MALÁTEK, V. Metodologie marketingového výzkumu. Karviná: SU OPF, 2001. ISBN 80-7248-119-3.
  • MALÁTEK, V., POLONSKÝ, D. Metody sociologického výzkumu. Karviná: SU OPF, 1998. ISBN 80-7248-015-4.
  • SILVERMAN, D. Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction. 3rd edition, London: SAGE Publications, Ltd., 2006. ISBN 1412922445.
  • STRAUSS, A., CORBINOVÁ, J. Základy kvalitativního výzkumu. Boskovice: Albert, 1999. ISBN 80-85834-60-X.
  • SURYNEK, A., KOMÁRKOVÁ, R., KAŠPAROVÁ, E. Základy sociologického výzkumu. Praha: Management Press, 2001. ISBN 80-7261-038-4.
  • WONNACOT, T. H., WONNACOT, R. J. Statistika pro obchod a hospodářství. Victoria Publishing, 1997. ISBN 80-85605-09-0.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Hotel Industry (14) Gastronomy, hotel industry and tourism 2 Summer
School of Business Administration in Karvina Logistics Management (08) Economy 2 Summer