Course: Business on the Internet

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Course title Business on the Internet
Course code INM/PPNI
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • SUCHÁNEK Petr, doc. Mgr. Ph.D.
  • DOLÁK Radim, Ing. Ph.D.
  • GÓRECKI Jan, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
One-to-One tutorial, Skills demonstration, Seminar classes
  • unspecified - 13 hours per semester
  • unspecified - 26 hours per semester
  • unspecified - 40 hours per semester
  • unspecified - 35 hours per semester
Recommended literature
  • DONÁT, J. E-Business pro managery. Praha: GRADA, 2000. ISBN 80-247-9001-7.
  • HLAVENKA, J. Dělejte byznys na Internetu. Praha: Computer Press, 1999. ISBN 807226182.7.
  • MCGRAW-HILL HIGHER EDUCATION. Electronic commerce:Security, Risk Managenment and Control. The McGraw-Hill Companies. 2000. ISBN 0-07-229289-X.
  • NONDEK, L., ŘENČOVÁ, L. Internet a jeho komerční využití. Praha: GRADA, 2000. ISBN 8071699330.
  • SCULLEY, A., WOODS, W. B2B internetová tržiště. Praha: Grada, 2001. ISBN 80-247-0081-6.
  • SEDLÁČEK, J. E-komerce internetový a mobil marketing - od A do Z. Praha: BEN, 2006. ISBN 8073001950.
  • STUCHLÍK, P., DVOŘÁČEK, M. Reklama na internetu. Praha: Grada, 2002. ISBN 80-247-0201-0.
  • SUCHÁNEK, P. Podnikání a obchodování na internetu. SU OPF Karviná, 2008. ISBN 978-80-7248-458-4.
  • TONDR, L. Podnikáme s internetem. Praha: Computer press, 2002. ISBN 80-7226-729-9.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Managerial Informatics (12) Economy 2 Summer