Course: Database Technologies for Management Support and CRM

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Course title Database Technologies for Management Support and CRM
Course code INM/NACRM
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction English
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • JANÁKOVÁ Milena, Mgr. Ph.D.
  • GÓRECKI Jan, Ing. Ph.D.
Course content
1st The meaning and concept of CRM. 2nd Setting measurable metrics. 3rd Communication tools and channels. 4th Value of CRM for clients. 5th Factors influencing choice. 6th Industry requirements for CRM. 7th CRM and Knowledge Management. 8th CRM and Business Intelligence. 9th CRM as an information system with support of database systems. 10th Architecture and platforms of CRM systems. 11th Traffic safety. 12th Overview of CRM systems. 13th Practical examples.

Learning activities and teaching methods
One-to-One tutorial, Skills demonstration, unspecified, Seminar classes
  • unspecified - 26 hours per semester
  • unspecified - 30 hours per semester
  • unspecified - 13 hours per semester
  • unspecified - 47 hours per semester
Recommended literature
  • ALFORD, J. Engaging public sector clients: from service-delivery to co-production. . Basingstoke, 2009. ISBN 978-0-230-22376-9.
  • ALFORD, J. Engaging public sector clients: from service-delivery to co-product. Basingstoke, 2009. ISBN 978-0-230-22376-9.
  • BUTTLE, F. Customer relationship management: concepts and technologies. . London, 2009. ISBN 978-1-85617-522-7.
  • GOLDENBERG, B. J. CRM in Real Time: Empowering Customer Relationships. Cyberage Books, 2008. ISBN 978-0-910965-80-4.
  • KNUDSON, R. Building Business with CRM. We Speak You Learn, LLC, 2012. ISBN -13: 978-09815118.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Managerial Informatics (13) Economy 2 Winter