Course: Management and Marketing of Information Services

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Course title Management and Marketing of Information Services
Course code INM/BPMMI
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • DOLÁK Radim, Ing. Ph.D.
  • ŠPERKA Roman, doc. RNDr. Ing. Ph.D.
  • GÓRECKI Jan, Ing. Ph.D.
Course content
1. Management 2. Marketing of services 3. Information support 4. Information Science 5. Data and information, the information society 6. Competitive intelligence 7. Work with documents 8. Meta-information systems 9. Searching for information 10. Searching for information on the Internet 11. Nonlinear text 12. Sources of information, institutions providing information services 13. Individual processing of the seminar paper

Learning activities and teaching methods
Lecturing, Lecture with a video analysis, One-to-One tutorial, Seminar classes, Students' self-study
  • unspecified - 40 hours per semester
  • unspecified - 13 hours per semester
  • unspecified - 13 hours per semester
  • unspecified - 30 hours per semester
  • unspecified - 49 hours per semester
Recommended literature
  • BAEZA-YATES, Ricardo a Berthier RIBEIRO-NETO. Modern information retrieval: The Concepts and Technology behind Search. Harlow: Pearson Addison-Wesley, 2011. ISBN 03-214-1691-0.
  • BERNSTEIN, M. a D. GRECO. Reading hypertext. Watertown, MA: Eastgate Systems, 2009. ISBN 18-845-1148-1.
  • BERNSTEIN M. Patterns of Hypertext. 1999.
  • DYSON, P., COLEMAN, P., GILBERT, L. Intranet : plánování, výstavba, provoz : kompletní průvodce. Praha: Grada, 1998. ISBN 80-7169-670-6.
  • GEISLER, Eliezer a Nilmini WICKRAMASINGHE. Principles of Knowledge Management: Theory, Practices, and Cases. USA: M.E. Sharpe, 2009. ISBN 978-0-7956-1322-6.
  • KUČEROVÁ H. Metody a techniky informačního managementu.
  • LANGFORD, D. Practical Computer Ethics. London, McGraw-Hill International Limited, 1995.
  • LESK, Michael. Understanding Digital Libraries. Burlington: Elsevier, 2004. ISBN 00-804-8151-5.
  • MAIMON, Oded Z a Lior ROKACH. Data mining and knowledge discovery handbook. New York: Springer, 2005. ISBN 03-872-5465-X.
  • MEHLER, Alexander. Aspects of automatic text analysis. Berlin: Springer, 2007. ISBN 978-3-540-37520-3.
  • PAPÍK, R. Internet - ekonomické, marketingové a finanční aplikace : strategie vyhledávání a prezentace. Praha :Ekopress, 1998. ISBN 80-86119-03-3.
  • SATRAPA, P. World-Wide Web pro čtenáře, autory a misionáře. Neokortex s. r. o., 1996.
  • STERNE, J. World Wide Web marketing : integrating the Internet into your marketing strategy. New York: Wiley, 1995. ISBN 0-471-12843-0.
  • STUCHLÍK, P., DVOŘÁČEK, M. Marketing na Internetu. Praha : Grada, 2000. ISBN 80-7169-957-8.
  • STUCHLÍK, P., PEGNER, M., DVOŘÁČEK, M. Marketing a reklama na internetu. Praha: Grada Publishing, 1998. ISBN 80-7169-630-7.
  • VANĚK, J. Management a marketing informačních služeb. Karviná : SU OPF, 2006.
  • VANĚK, J. Management a marketing informačních služeb. Karviná: SU OPF v Karviné, 2014.
  • VAŠTÍKOVÁ, M. Marketing služeb - efektivně a moderně. Praha: Grada Publishing, 2008. ISBN 978-80-247-2721-9.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Managerial Informatics (12) Economy 3 Winter