Course: Business on the Internet

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Course title Business on the Internet
Course code INM/BEPNI
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • SUCHÁNEK Petr, doc. Mgr. Ph.D.
  • GÓRECKI Jan, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
Lecture with a video analysis, One-to-One tutorial, Skills demonstration, Students' self-study
  • unspecified - 6 hours per semester
  • unspecified - 40 hours per semester
  • unspecified - 6 hours per semester
  • unspecified - 65 hours per semester
Recommended literature
  • DONÁT, J. E-Business pro manažery. Praha: Grada, 2000. ISBN 80-247-9001-7.
  • LAUDON, K., TRAVER, C.G. E-Commerce 2010. New Jersey: Prentice Hall, 2009. ISBN 978-0136100577.
  • MCGRAW-HILL HIGHER EDUCATION. Electronic commerce:Security, Risk Managenment and Control. The McGraw-Hill Companies. 2000. ISBN 0-07-229289-X.
  • NONDEK, L., ŘENČOVÁ, L. Internet a jeho komerční využití. Praha: GRADA, 2000. ISBN 8071699330.
  • SCULLEY, A., WOODS, W. B2B internetová tržiště. Praha: Grada, 2001. ISBN 80-247-0081-6.
  • SEDLÁČEK, J. E-komerce internetový a mobil marketing - od A do Z. Praha: BEN, 2006. ISBN 8073001950.
  • STUCHLÍK, P., DVOŘÁČEK, M. Reklama na internetu. Praha: GradaPublishing, 2002. ISBN 80-247-0201-0.
  • SUCHÁNEK, P. E-commerce - Elektronické podnikání a koncepce elektronického obchodování. Praha, 2012. ISBN 978-80-86929-84-2.
  • SUCHÁNEK, P. Podnikání a obchodování na internetu. SU OPF Karviná, 2008. ISBN 978-80-7248-458-4.
  • TONDR, L. Podnikáme s internetem. Praha: Computer press, 2002. ISBN 80-7226-729-9.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Business Economics in Trade and Services (14) Economy 2 Summer
School of Business Administration in Karvina Business Economics in Trade and Services (12) Economy 2 Summer