Course: Business on the Internet

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Course title Business on the Internet
Course code INM/BAPNI
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction English
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • SUCHÁNEK Petr, doc. Mgr. Ph.D.
  • GÓRECKI Jan, Ing. Ph.D.
Course content
1. Information society. Global information infrastructure. Initial conditions for e-Business. 2. E-commerce, e-Bussines (B2B, B2C). 3. Internet marketplaces. 4. Value chain and virtual value chain. 5. E-commerce system. 6. ERP in e-business. 7. CRM in e-business. 8. Electronic payment. 9. Supply chain and logistics in e-business. 10. Security in e-business. 11. Measuring the effectiveness of e-business. 12. Business Intelligence (BI) in e-business. 13. Trends in e-business.

Learning activities and teaching methods
Skills demonstration, Seminar classes
  • unspecified - 26 hours per semester
  • unspecified - 40 hours per semester
  • unspecified - 13 hours per semester
  • unspecified - 40 hours per semester
Recommended literature
  • ARDEN, L. Start Your Own E-Business. Edition. Entrepreneur Press, 2009. ISBN 978-1599181929.
  • BALTZAN, P. Business Driven Information Systems. New York: McGraw-Hill/Irwin, 2011. ISBN 978-0073376820.
  • CHAFFEY, D. E-Business and E-Commerce Management: Strategy, Implementation and Practice.. Edition. New Jersey: Prentice Hall, 2013. ISBN 978-0273752011.
  • LAUDON. K., TRAVER, C.G. E-Commerce 2012. New Jersey: Prentice Hall, 2012. ISBN 978-0138018818.
  • MCGRAW-HILL HIGHER EDUCATION. Electronic commerce:Security, Risk Managenment and Control. The McGraw-Hill Companies. 2000. ISBN 0-07-229289-X.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Business Economics in Trade and Services (13) Economy 2 Summer