Course: Professional Language for Hotel Services - English - 6th Part

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Course title Professional Language for Hotel Services - English - 6th Part
Course code CVA/PA16
Organizational form of instruction Seminary
Level of course Bachelor
Year of study 3
Semester Winter and summer
Number of ECTS credits 2
Language of instruction English
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • KARPETA Janusz, PhDr.
  • CHYLKOVÁ Martina, Mgr.
  • HEINZ Krystyna, PhDr.
Course content
1. Travel by Road and Rail 2. Independent Travellers 3. Tickets, Reservations and Insurance 4. Travel Agency Documents 5. Tourist Information 6. Preparation of the Travel Agent 7. Guiding 8. Guiding Services 9. Promotion and Marketing in Tourism 10. Planning, Advertising and Offers of Services 11. Developments in Tourism 12. Tourism and Environment 13. Revision 1. Travel by Road and Rail Transport by road and rail. Information from time tables, transport terminology. Language of comparison, contrast and reinforcement. 2. Independent Travellers Car hire arrangements, documents, insurance. Problem solving, giving advice, suggestions, sending faxes. 3. Tickets, Reservations and Insurance Giving information on accommodation, facilities, air tickets and transport tickets. Calculating prices. Travel documents. Information on air tickets and accommodation on the Internet. 4. Travel Agency Documents Arranging travel documents. Ensuring air tickets and transport tickets, accommodation, making reservations, insurance, filling forms. Writing letters faxes. Describing the events in the past. Checking and clarifying information. 5. Tourist Information Vocabulary from promotion attractive places of tourism, by preparing leaflets, brochures. Tourism. Giving advice, suggestions. Types of accommodation and services. 6. Preparation of the Travel Agent Recommendation of places of attraction and types of holidays. Meeting customer needs. Regional information on the CR. Giving factual information, measurements and dimensions. Making telephone calls and taking messages. 7. Guiding Working as a guide. Communicative skills in guiding, the role of a guide. Skills of telephone communication, solving problems, requests and responses. 8. Guiding Services The role of the guide. Negotiations, dealing with complaints, customs and travel documents. Guide commentaries. Comparing the adjectives, usage of tense. In active and passive forms. 9. Promotion and Marketing in Tourism Marketing strategy in tourism. Promotion of sale. Types of advertising and promotion. Describing features. Connotations. 10. Planning, Advertising and Offers of Services Holiday types and market segments. Preparation of conferences. Promotion of the region on the Internet. Web sites of tourist attractive places. Planning the promotional campaign. Language of evaluation.. 11. Developments in Tourism Trends and future of tourism. Globalization. Predicting future trends in tourism... Advantages and disadvantage of tourism. Impact on the environment.. Language of future predictions 12. Tourism and Environment Sustainable tourism. Responsibility in the tourism industry. Words of contrast. Positive and negative evaluation. 13. Revision Panel discussion - practicing grammar and vocabulary, giving opinions, reinforcing statements.

Learning activities and teaching methods
Seminar classes
Recommended literature
  • HARDING, K. Going International. Oxford University Press, 1998. ISBN 0-19-457400-8.
  • JACOB, M., STRUTT, P. English for International Tourism. Course Book, Workbook.. Harlow: Pearson Education, 1997. ISBN 0-582-23-753-X.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Hotel Industry (14) Gastronomy, hotel industry and tourism 3 -