Course: Media Training

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Course title Media Training
Course code CVA/BPNMT
Organizational form of instruction Seminary
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction German
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • BOBÁKOVÁ Hanne-Lore, PhDr. Ph.D.
  • KARPETA Janusz, PhDr.
Course content
1. Introduction into communication with the media 2. Media in the Czech Republic 3. Application of modern technologies in communication with the media 4. Principles of communication with the media 5. Principles of a presentation in the media 6. Language instruments suitable for communication with the media 7. TV appearance - training for communicating different formats 8. Radio appearance - training for communicating different formats 9. Press conference, interview, discussion, training in for communicating different formats 10. Crisis communication. Training in responding to unpleasant questions as a communication skill 11. Public appearances - training of the selected public appearances in the media 12. Analysis of the selected presentations in the media 13. Implementation and evaluation of one?s own presentations in the media and getting feedback 1. Introduction into communication with the media Theory of communication with the media. The definition of communication, media, elements of communication. Specifics of communication with the media. 2. Media in the Czech Republic The definition of media in the Czech Republic. The classification of the media in the Czech Republic. Development, present and future trends of the media in the Czech Republic . 3. Application of modern technologies in communication with the media The characteristics of modern technologies and techniques used in communicating with the media. Their specifics and characterization. 4. Principles of communication with the media The basics of communication, specifics of communication with the media. 5. Principles of a presentation in the media Principles of a presentation. Creating presentations, training and practicing the preparation of the presentation in the media. Tips and advice for the rendition of professional presentations and its visualization. 6. Language instruments suitable for communication with the media The selection of language instruments for communicating with the media. The selection of the appropriate vocabulary, using correct syntax, and other persuasive argumentation and language elements. 7. TV appearance - training for communicating different formats Preparing for a TV show. Tips and advice for managing a TV show in terms of the content, communication and technical aspects. 8. Radio appearance - training for communicating different formats The preparation for performances on the radio. Tips and advice for managing the radio performance in terms of content, communication and technical aspects. 9. Press conference, interview, discussion - training for communicating different formats Preparing for performances at the press conference, interview or discussion. Tips and advice for managing press conferences, interview or discussion in terms of the of content, communication and technical aspects. 10. Crisis communication. Training in responding to unpleasant questions as a communication skill Basic strategies, tactics and tricks. Preparing for coping with uncomfortable questions and tips and advice on how to work with them. 11. Public appearances - training of the selected public appearances in the media The preparation for public performances. Tips and advice for managing public performances in terms of the content, communication and technical aspects. 12. Analysis of the selected presentations in the media The practical analysis of existing presentations in the media. Discussion and preparation for one's own presentation. 13. Implementation and evaluation of one's own presentations in the media and getting feedback Training one's own appearances in the media. The analysis and evaluation of individual performances. Recommendations for future appearances in the media.

Learning activities and teaching methods
Seminar classes
  • unspecified - 30 hours per semester
  • unspecified - 26 hours per semester
  • unspecified - 64 hours per semester
Recommended literature
  • Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7.
  • Bednařík, P. Jirák, J. Köpplová, B. Dějiny českých médií. Praha , 2011. ISBN 978-80-247-3028-8.
  • Diegelmann, M. Medientraining: Tipps zur Vorbereitung / Praxisrelevante Fragenkataloge. Wiesbaden , 2004. ISBN 9783980946155.
  • Reifová, I. a kolektiv. Slovník mediální komunikace. Praha, 2004. ISBN 80-7178-926-7.
  • Rossié , M. Frei sprechen in Radio, Fernsehen und vor Publikum. Ein Training für Moderatoren und Redner, mit Audio-CD. Econ, Německo, 2009. ISBN 3430200105.
  • Stewart, S. Media Training 101: A Guide to Meeting the Press. New Jersey , 2004. ISBN 0-471-27155-1.
  • Walker, T.J. Media training A-Z. New York , 2006. ISBN 1932642366.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina European Integration (14) Economy 2 Winter