Course: Marketing Correspondence

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Course title Marketing Correspondence
Course code PEM/PKOR
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • HECZKOVÁ Miroslava, Ing. Ph.D.
  • MATUŠÍNSKÁ Kateřina, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
Skills demonstration, Seminar classes
Recommended literature
  • BIRD, D. Jak psát obchodní dopisy s nabídkou. Computer Press, 2004. ISBN 80-251-0373-0.
  • FLEISCHMANNOVÁ, E., KULDOVÁ, O. Obchodní korespondence. Fortuna, 2005. ISBN 80-7168-718-9.
  • HECZKOVÁ, M. Marketingová korespondence. Karviná SU OPF, 2007. ISBN 978-80-7248-438-6.
  • KŘÍŽEK, Z., CRHA, I. Jak psát reklamní text.. Grada Publishing, 2003. ISBN 80-247-0556-7.
  • KULDOVÁ, O. Normalizovaná úprava písemností - komentovaná norma s ukázkami. Fortuna, 1999. ISBN 80-7168-656-5.
  • MAITLAND, I. Jak psát obchodní korespondenci. Praha: Computer Press, 2000. ISBN 80-7226-324-2.
  • NAGYOVÁ, J. Marketingová komunikace není pouze reklama. Praha: VOX, 1999. ISBN 80-86324-00-1.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester