Course: Tourism Destination Management

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Course title Tourism Destination Management
Course code PEM/NPMTD
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • ŠEBESTOVÁ Jarmila, doc. Ing. Ph.D.
  • RYLKOVÁ Žaneta, Ing. Ph.D.
Course content
1. Factors influencing tourism development. 2. Economic and Political contributions of tourism. 3. The Destination Environment: physical, socio-cultural, economic. 4. Tourist Destination Areas: the regionalisation process, growth and development. 5. Introduction of destination types- developing and developed economies, urban and rural zones. 6. Nature of tourism destinations and their planning, management and development. 7. Management of tourist destination. 8. Marketing of tourist destination. 9. Communication plan, media and non-media communication strategy of destination management. 10. Process of strategy development. 11. Theoretical approaches to the destination as product. 12. Destination superstructures and infrastructures. 13. Crisis management in destinations.

Learning activities and teaching methods
Lecture supplemented with a discussion, One-to-One tutorial, Laboratory work, Skills demonstration, Seminar classes
  • unspecified - 26 hours per semester
  • unspecified - 38 hours per semester
  • unspecified - 40 hours per semester
  • unspecified - 13 hours per semester
Recommended literature
  • BUTLER, R. The tourism area life cycle: second edition. Buffalo: Channel View Publications, 2006. ISBN 978-1-84541-0261-.
  • HEATH, E., WALL, G. Marketing tourism destinations: a strategic planning approach.. New York: Wiley, 1992. ISBN 978-04-715-4067-6.
  • HOWIE, F. Managing the tourist destination. London: Thomson, 2003. ISBN 978-184-4800-971.
  • KIRÁLOVÁ, A. Marketing destinace cestovního ruchu. 1. vyd.. Praha: Ekopress, 2003. ISBN 80-86119-56-4.
  • KOZAK, M., BALOGLU, S. Tourist destination governance: practice, theory and issues. Cambridge: CAB International, 2011. ISBN 978-1-84593-794-2.
  • LEDNICKÝ, V., PYKA, J. Management turistické destinace. Karviná: OPF SU, 2011. ISBN 978-80-7248-637-3.
  • LEDNICKÝ, V. Strategické řízení. 1. vyd.. Ostrava: Repronis, 2006. ISBN 80-7329-131-2.
  • LEDNICKÝ, V. Tvorba strategie územního celku. 1. vyd.. Ostrava: VŠB-TU, 2003. ISBN 80-248-0468-9.
  • LEDNICKÝ, V., VANĚK, J., PYKA, J. Možnosti využití klastrů v cestovním ruchu. Studia Oeconomica, 2008. ISBN 978-80-7248-508-6.
  • MELLAHI, K., FRYNAS, J. G., FINLAY, P. Global Strategic Management. Oxford: Oxford University Press, 2005. ISBN 0-19-926615-8.
  • PALÁTKOVÁ, M. Marketingová strategie destinace cestovního ruchu. Jak získat více příjmů z cestovního ruchu. Praha: Grada Publishing, 2006. ISBN 80-247-1014-5.
  • PÁSKOVÁ, M. Udržitelnost rozvoje cestovního ruchu. Hradec Králová: Gaudeamus, 2009. ISBN 978-80-7435-006-1.
  • VANHOVE, N. The economics of tourism destinations: second edition. New York: Routledge,, 2012. ISBN 978-0-08-096996-1.
  • VYSTOUPIL, J., ŠAUER, M. Základy cestovního ruchu. Brno: MU ESF, 2006. ISBN 80-210-4205-2.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Business Economics in Trade and Services (12) Economy 2 Summer