Course: Business Environment

» List of faculties » OPF » PEM
Course title Business Environment
Course code PEM/NPBEN
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • BERNATÍK Werner, Ing. Ph.D.
  • ZAPLETALOVÁ Šárka, Ing. Ph.D.
Course content
Course structure: 1 Introduction, successfulness of the entrepreneurial activities and identification of factors which plays role. 2 Entrepreneurial supporting activities within Czech Republic and European Union, business environment support and institutions of these activities 3 Business legal aspects, corporations and other forms of companies 4 The state and business environment, legislations and consequences of lawmaking and its changes. 5 Family business as a business environment segment 6 Family business and its specifics in business environment of Czech Republic and EU 7 Factors influencing on the macro, mezzo and micro- business environment 8 Company`s inner environment (scientific and technical aspects of development, marketing and distributional factors, corporate, financial and budgetary factors) 9 External environment (PEST, PESTEL analysis, branch and sectoral corporate environment - 3C) 10 Entrepreneurial environment researches and the evaluation of its quality 11 Entrepreneurial environment within the Czech Republic and European Union 12 Entrepreneurial potentiality management 13 Latest dimension of the competition

Learning activities and teaching methods
One-to-One tutorial, Skills demonstration, Students' self-study
Recommended literature
  • CAMBELL, D. a T. CRAIG. Organizations and Business Environment. Routledge. Elsevier Butterworth-Heinemann, 2005. ISBN 978-0-7506-5829-0.
  • DUBSKÁ, D. Podnikatelské prostředí a ekonomický růst České republiky. Praha: Český statistický úřad, 2010. ISBN 978-8250-2014-2.
  • DVOŘÁČEK, J. a P. SLUNČÍK. Podnik a jeho okolí. Jak přežít v konkurenčním prostředí. Praha: C. H. Beck, 2012. ISBN 978-80-7400-224-3.
  • DVOŘÁČEK, J., SLUNČÍK, P. Podnik a jeho okolí. Jak přežít v konkurenčním prostředí. Praha: C. H. Beck, 2012. ISBN 978-80-7400-224-3.
  • GUINN, A., O. KRATOCHVÍL a I. MATUŠÍKOVÁ. Podnikatelské prostředí v ČR. Evropský polytechnický institut.. Praha: Grada Publishing, 2009. ISBN 978-80-7314-176-9.
  • KORÁB, V., A. HANZELKOVÁ a M. MICHALISKO. Rodinné podnikání. Brno: Computer Press, 2008. ISBN 978-80-251-1843-6.
  • MIKOLÁŠ, Z. Jak zvýšit konkurenceschopnost podniku: Konkurenční dynamika a potenciál podnikání. Praha: Grada Publishing, 2005.
  • VITURKA, M. a kol. Kvalita podnikatelského prostředí, regionální konkurenceschopnost a strategie regionálního rozvoje České Republiky.. Praha: Grada Publishing, 2010. ISBN 978-80-2473-638-9.
  • WERHERLY, P. a D. OTTER. The Business Envronment: themes and issues. Oxford: Oxford Univesity Press, 2008. ISBN 978-0-19-920305-5.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Business Economics and Management (15) Economy 1 Summer