Course: International Marketing

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Course title International Marketing
Course code PEM/KMAM
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • VAŠTÍKOVÁ Miroslava, Ing.
  • ŠUSTEK Emanuel, doc. Ing. CSc.
  • MATUŠÍNSKÁ Kateřina, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
One-to-One tutorial, Skills demonstration, Students' self-study
Recommended literature
  • DAĎO, D. Medzinárodný marketing. Bánská Bystrica: ESOX Consulting, 1996. ISBN 80-967599-10-6.
  • DANIELS, J. RADEBAUGH, L. H. International Business. New York: Addison - Weslex Publ. Co., 1994.
  • GIBBS, P. Obchod v Evropském společenství. Praha: Grada, 1993. ISBN 80-85623-33-1.
  • KOTLER, P. Marketing Management. Praha: Victoria Publishing, 1992. ISBN 80-85605-08-2.
  • KULHAVÝ, E. Mezinárodní marketing. Praha: BABTEX, 1992. ISBN 80-85605-61-9.
  • MACHKOVÁ, H. a kol. Mezinárodní obchod a marketing. Praha: Grada Publishing, 2002. ISBN 80-247-0364-5.
  • PRICER, R., W., FORET, M. Export a marketing na zahraničních trzích. Brno: Masarykova univerzita, 1995. ISBN 80-210-1241-2.
  • ŠRONĚK, I. Kultura v mezinárodním podnikání. Praha: Grada Publishing, 2001. ISBN 80-247-0012-3.
  • VAŠTÍKOVÁ, M. Mezinárodní marketing. Distanční studijní opora.. Karviná: SU OPF, 2009. ISBN 978-80-7248-527-7.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Marketing and Management (07) Economy 1 Summer