Course: Marketing of Municipalities

» List of faculties » OPF » PEM
Course title Marketing of Municipalities
Course code PEM/EMOB
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • MATUŠÍNSKÁ Kateřina, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
One-to-One tutorial, Skills demonstration, Students' self-study
Recommended literature
  • JANEČKOVÁ, L.- VAŠTÍKOVÁ, M. Marketing měst a obcí. Praha: Grada Publishing, 1999. ISBN 80-7169-750-8.
  • JANEČKOVÁ, L.- VAŠTÍKOVÁ, M. Marketing služeb. Praha: Grada Publishing, 2001. ISBN 80-7169-995-0.
  • REKTOŘÍK, J., ŠELEŠOVSKÝ, J. a kol. Jak řídit kraj, město, obec. Strategie komunikace řízení. Brno: Masarykova univerzita, 2002. ISBN 80-210-2957-9.
  • SMITH,H. City marketing. Oxford: Univerzity Press, 1993.
  • VAŠTÍKOVÁ, M. Marketing služeb. Distanční studijní opora. Karviná: SU OPF Karviná, 2006. ISBN 80-7248-386-2.
  • WELSH, K. Marketing in Local Government. Essex.: Longman House Harlow, 1989.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Marketing and Management (07) Economy 3 Winter