Course: Marketing of Services

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Course title Marketing of Services
Course code PEM/BAMAS
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 5
Language of instruction English
Status of course Compulsory, Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • MATUŠÍNSKÁ Kateřina, Ing. Ph.D.
  • KLEPEK Martin, Ing. Ph.D.
Course content
1. Definition of services 2. Marketing access to services 3. Strategic marketing planning 4. Marketing research in services 5. Product in services 6. Prices of services 7. Distribution of services 8. Communication mix 9. People in services 10. Physical environment 11. Processes in services 12. Quality management in services 13. Specifics of non-profit organisations services

Learning activities and teaching methods
Skills demonstration, Seminar classes
  • unspecified - 26 hours per semester
  • unspecified - 13 hours per semester
  • unspecified - 30 hours per semester
  • unspecified - 76 hours per semester
Recommended literature
  • JANEČKOVÁ, L. Marketing of Services. SU OPF Karviná, 2003. ISBN 80-7248-189-4.
  • URBÁNEK, J. Marketing of Services. Karviná: SU OPF., 2013.
  • WIRTZ, CH. J. Services Marketing: people, technology, strategy. Prentice Hall, Pearson Education, 2007. ISBN 0-13-187552-3.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
School of Business Administration in Karvina Business Economics in Trade and Services (13) Economy 2 Summer
School of Business Administration in Karvina Business Economics and Management (16) Economy 2 Summer